De Avondetappe Vandaag: Bigger Audience, TV Debut
From Online Obsession to Primetime Powerhouse For years, cycling enthusiasts in South Africa have religiously followed De Avondetappe Vandaag, the daily post-race show for the Tour de France. But this year marks a significant shift: the show is ditching its online-only format and making a grand debut on television, airing on NPO 1 Extra. This isn't just a change of channel; it's a strategic play to dramatically broaden the show's reach and capture a much larger audience than ever before....